KIDE was born from the MSCHIC CEO´s passion to develop the first genuine design cosmetics line in the world. The line was to combine true eco-luxury cosmetics; purest minerals with diamonds, world famous Finnish design and beautiful eco-friendly wooden packaging.
The design of the KIDE packaging is the product of the world- renowned Finnish designers´ love for the nature and the unique qualities of wood. Design agency Musuta´s idea was to create, for the first time in cosmetics history, experiences when seeing and touching the packaging. To make total design.
First KIDE packaging samples were made by hand in October 2008 by the colleague and partner of the world famous Alvar Aalto, carpenter Kari Virtanen. In 2009 KIDE was launched successfully to the global audience at the Cosmoprof fair in Bologna.
KIDE is already a part of cosmetics history. The first true Design Cosmetics line with heart and soul. The design and materials of the simple, stylish and breathtakingly beautiful KIDE represent a unique ecological design approach in beauty, culture and cosmetics.
KIDE is the first true eco-luxury cosmetics line, where wooden packaging and purest natural cosmetics are combined in an unforeseen way.
KIDE meets all the rising trends of the cosmetics world:
Increase in demand for products based on pure natural ingredients.
The values and ethics that the brand represents will have an increasing importance.
Recyclable packaging; an increasing awareness of environmental issues will increase the interest in recyclable packaging.
The simplicity of product and packaging and demand for all–in–one products.
MSCHIC Cosmetics Ltd is a Finnish cosmetics manufacturer of high-class cosmetics and skincare products. MSCHIC caters both selective and semi- selective markets by offering three different product lines; KIDE, MSCHIC and MSCHIC co-op lines.
MSCHIC was launched spring 2007 with world class webstore www.mschic.com. Now MSCHIC products are widely distributed globally both in retail and specialty stores. All MSCHIC products are produced at the best cosmetics facilities in Italy, USA and Germany. All other operations, from R&D to sales and marketing are conducted from corporate headquarters in Finland. MSCHIC key personnel are highly recognized experts in the cosmetics business, design, marketing, concept creation and e-commerce.
MSCHIC success is based on exceptionally strong strategic and tactical know-how of international cosmetics markets and market trends combined with innovative product development and top design.
KIDE is a cosmetics line of luxury products that consists of not only the purest natural minerals but vital skin care elements such as; A-, C- E-vitamins to ensure the best skin wellness, antioxidants; green and white tea for maximum revitalization and real diamonds for anti aging illumination.
KIDE line consists of unique products for make-up base, perfecting and highlighting the skin that work like a magic wand to bring out every woman’s beauty like never before.
KIDE products have no parabens, no fragrances and no talc and they are perfect even for the most sensitive of skin.
All KIDE products are packaged in breathtakingly beautiful, luxurious and ecological wooden packaging made of Finnish birch.
DESIGN FORUM FINLAND
Erottajankatu 7, 00130 Helsinki
www.designforum.fi, 09-6220810
DESIGN SHOP OUTLET
www.designshopoutlet.com
FINNISH DESIGN SHOP
www.finnishdesignshop.com
LIIKE
Yrjönkatu 25, 00100 HELSINKI
www.liike-shop.com
MSCHIC WEBSTORE
www.mschic.com
PILKE-MYYMÄLÄ
Ounasjoentie 6, 96200 Rovaniemi
www.tiedekeskus-pilke.fi/pilke-myymala
GALLERIES LAFFAYETTE
Boulevard Hausmann, Paris
14BUDDHAS
1003 Broadway St
., Santa Monica, CA
AXIS
851 Cerrillos Rd Ste B
Santa Fe, New Mexico 87505,USA
DETOX STORE
Venice Beach, CA
KIDE Y is dazzling and beautifully shimmering compact mineral highlighter with diamonds to light up your face and finish your makeup. Two glorious and easy to apply shades: the enchanting Silver and irresistible Golden. These beautifully light-in-consistency and translucent highlighters will crown your party look and give it a special touch. Simply the most beautiful highlighters on the market. Our jewel-like luxury product is also the perfect gift.
Net weight 10g
The perfect glow of sunshine for your face and body. Translucently light KIDE KA is a high quality mineral bronzer with diamonds that allows you to pretend it’s summer throughout the year. A touch on your cheeks, eyelids or lips makes your skin glisten and turns heads wherever you go. Two beautiful shades: Radiant for shimmering sun glow and Sunshine for natural light matte tan. Sunshine works perfectly also as a shading powder.
Net weight 10g
This deluxe, light reflecting mineral powder with diamonds brings out the natural lucidity of your skin and gives your daytime makeup a beautiful, soft glow. KIDE KO is the perfect face lifter and rejuvenator of freshness. The new secret weapon for all gorgeously radiant women who want a stylish powder that removes the signs of fatigue from their face and give a subtle natural lift to the cheekbones and décolleté.
Net weight 10g
Beautiful compact mineral corrector powder with diamonds that enhances the complexion with 5 different corrective shades: mauve to reflect light, green to cover redness, yellow to create glow, white to brighten the skin and pink to bring a healthy shade to skin. Lights up your face and makes the complexion perfect with its multi purpose design. One shade to correct any shade flaw. May be used also instead of regular finishing powder.
Net weight 10g
KIDE VI is a luxurious and light to apply mineral blush with diamonds to create a perfect romantic blush on your face. Light reflecting and translucent, light and oil-free, the definite queen of rouges. A romantic new product you can’t help falling in love with. Sweet multiple shade to give natural beauty on your cheeks the whole day through.
Net weight 10g
KIDE KU is a supremely soft and naturally covering compact mineral foundation with diamonds. Convenient and easy to apply KIDE KU gives your face a soft, beautiful finish while filling fine lines and covering imperfections and signs of fatigue. Contains pure minerals that enhance your skin’s well-being, green and white tea that nourish your skin and natural sun protection (equivalent of SPF10) to protect it from premature aging as well as real diamonds for anti-aging illuminating effect. Six naturally beautiful multiple shades to choose from.
Net weight 10g
KIDE SE is a heavenly light compact mineral powder with diamonds that evens out minor imperfections in complexion and gives your makeup a perfectly smooth light matte finish. With KIDE SE you will create an incredibly beautiful, soft finish to your skin.
Net weight 10g
KIDE YSI is a unique light reflecting mineral powder with diamonds. Colorless and translucent, KIDE YSI lights up your face beautifully and naturally by creating a soft, subtle glow. KIDE YSI is the perfect powder to give the finishing touch to your makeup and remove signs of fatigue. This dreamy light product is also the favorite of professional makeup artists. Use KIDE YSI with a large brush to light up your face or a small brush to camouflage the dark circles under your eyes.
Net weight 10g
KIDE MSCHIC
MSCHIC Cosmetics Ltd
Head Office
Iirislahdenranta 15
02230 Espoo
Finland
Showroom
Iso Roobertinkatu 39
00120 Helsinki
Finland
Tel
+3584578400000
+3584578477777
